Virtual Event 4.9.20: Embracing The New Norm: Establish & Optimize the Effectiveness of Virtual Accounting & Finance Teams

Join us for a live event on Thursday, April 9 from 10 AM – 11 AM, to hear CFO Andrea Tiller of Kranz Associates, CEO Mike Whitmire of FloQast  as they share best practices to establish, optimize and maximize the effectiveness of virtual Finance and Accounting teams. Also joining is Judy Kopa, CFO at Gigster, and Jerry Raphael, CFO at Stack Overflow who will share best practices of their organization and how their teams are more effective than ever.

April 9, 2020

10 AM – 11 AM


Register Now

Topics we will discuss:

  • How to operate efficiently and effectively when the finance and accounting team is working 100% remotely.
  • Special considerations for team structure and management when the team is not in the office together.
  • What tools and technology is available to facilitate working remotely and how to leverage for effective team collaboration.

All attendees are eligible to receive 1 CPE credit.

Register Now

Understanding the CARES Act

The Kranz & Associates team has swiftly and seamlessly moved to 100% remote operations and continue our “fully ready-to-serve” state of support for our valued clients during this unprecedented time in our country and the world. We have truly been amazed at the spirit of cooperation, adaptability, and business focus that has become the core of our Kranz culture. To the hundreds of valued Kranz clients, we’ve compiled the following summary focused on sharing the most up-to-date information about the benefits provided to businesses and individuals under the recently enacted CARES Act. The information we’ve provided is based on what we know today, but as we’re all aware, things can change almost hourly. We’ll keep you updated on significant changes through our blog, as we become aware of them.

In less than a month, we’ve experienced global changes to our daily lives and the functioning of businesses in every sector. While there are weeks or perhaps months yet before we see a full recovery, signs of improvement exist. A lowering of the infection rate in certain areas, the untiring work of those in the health care and distribution industries, and uncountable acts of goodwill and service prove the resilience of our country.

Passage on Friday, March 27 of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) provides specific financial benefits to individuals ($560 B), companies in affected industries ($500 B), the health care and education sectors ($197 B), state and local governments ($340 B) and small businesses ($377 B). The small business provisions can be of immediate assistance to you in effectively managing your business in the months to come.

Detailed information about the CARES Act and associated Small Business Administration (SBA) programs exist online from many sources. One we think is excellent is the Small Business Owners Guide to the CARES Act

The guide provides specifics regarding the Paycheck Protection Program (PPP) established through the CARES Act and the SBA’s Economic Injury Disaster Loan (EIDL) program, comparisons between the two, qualification requirements, and directions on how to apply. This publication also explains two important tax provisions: the employee retention credit and employer payroll tax payment delay. The Washington D.C. leaders at SBA, Treasury, and Congress are delivering on the promise to get these funds into the hands of small businesses quickly. We think focusing on these programs is critical.

Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL)

What differences exist in loan terms and features?

  • PPP (SBA 7(a)) Loans
    • Size guidelines: Borrower must have 500 employees or less and revenue below limits set by industry (NAISC code).
    • Affiliation rules apply except for the hospitality and food service industries. A “totality of the circumstances” test is used to determine if shareholders have sufficient control rights such that their affiliates’ employee size will be considered along with the lobbying that is underway to fix this issue for VC and PE-backed companies. If you’d like reference material prepared by the SBA and NVCA (National Venture Capital Association), please contact us.
    • The amount of loan is equal to 2.5 times the average monthly cost of applicable payroll expense categories for the one year period prior to when the loan is made. Plus an additional 25%. Modifications of this calculation are made for companies who were not in business a year ago or who have seasonal payroll fluctuations. The max loan amount is that amount or $10 million, whichever is less.
    • The interest rate has been set at .5%. Loan term of up to 10 years for the amount not forgiven.
    • No collateral or personal guarantees are required, and creditworthiness requirements have been eliminated.
    • Loans are 100% federally guaranteed.
    • Payment of principal, interest, and fees can be deferred for up to 12 months with an automatic deferral set for six months.
    • Applications are to be submitted directly to your SBA lender beginning April 3 and through June 30.
  • EIDL Loans 
    • Size guidelines are the same as for PPP loans.
    • Affiliation rules are the same as for PPP loans.
    • Applicants must have been in business for one year and have incurred a “substantial economic injury” as a direct result of a declared disaster.
    • The amount of loan is up to $2 million.
    • The interest rate is 3.75% for “small business concerns” and 2.75% for nonprofits.
    • EIDL loans cannot exceed 30 years, but the term will be determined by the borrower’s ability to repay.
    • Rules related to the personal guarantee on advances and loans of not more than $200,000 are waived for all applicants. Other creditworthiness requirements have been waived.
    • No federal Interest can be deferred for the first year, and there is no pre-payment penalty.
    • Application process will likely entail submission of a hardship letter, three most recent tax returns or year-end financial statements (unless the loan is less than $500 K), bank statements for the prior three months, and AP/AR aging reports. Forms 2202, 413, and 4506-T are required.

What can loans be used for, and what can they not be used for?

  • PPP (SBA 7(a)) Loans
    • Loans can be used for salaries, wages, commissions, cash tips or equivalent, payments for vacation, parental, family, medical and sick leave, health care insurance premiums and retirement benefits, state and local payroll taxes, compensation to independent contractors, mortgage interest, rent, utilities, and interest on any other debt that was incurred prior to February 15, 2020.
  • EIDL Loans
    • Loans can be used for working capital to carry the business until the resumption of normal operations, expenditures necessary to alleviate the specific economic injury (but not to exceed that which the business could have provided had the injury not occurred), providing sick leave to employees because of COVID-19, maintaining payroll to retain employees, paying increased costs to obtain materials unavailable from normal sources because of interrupted supply chains, making rent or mortgage payments, repaying obligations that cannot be met due to revenue losses.
    • Loans cannot be used to refinance indebtedness incurred prior to the disaster event, repair physical damages, pay tax penalties or liability for negligence or fraud, pay dividends, or disbursements to owners.

What portion of loans can be forgiven?

  • PPP (SBA 7(a)) Loans
    • Loans are eligible for forgiveness up to the amount spent by the borrower on payroll and certain non-labor items during an 8-week period beginning on the origination date of the loan and ending no later than June 30, 2020. This is important because loans funded after May 5 will not enable the borrower to have a full eight weeks of expenses applied to loan forgiveness.
    • There are certain limitations on the amount that can be forgiven. The amount eligible for forgiveness will be reduced proportionately by the number of employees laid off during the 8-week period beginning on the origination date of the loan relative to employment levels in prior periods specified in the law. The reduction also applies to salary reductions of greater than 25%.
  • EIDL Loans
    • Forgiveness is not available for these loans.

Can I still get loan forgiveness if I have already laid-off employees?

  •  Borrowers that rehire employees by June 30, 2020, that were previously laid-off will not be penalized for having a reduced payroll at the beginning of the period.

Can I still get loan forgiveness if I have already reduced salaries or wages? 

  • Borrowers that remedy reduced salaries or wages by June 30, 2020, will not be penalized for having reduced salaries or wages for one or more employees at the beginning of the period.

Can I still apply if I implement a RIF?

  • The eligibility requirements do not inquire into whether a company conducted RIFs or other employment actions. However, as discussed above, the amount of the loan that is eligible for forgiveness is reduced if RIFs are made, and employees are not rehired by June 30, 2020.

Can I apply for a PPP loan and an EIDL loan?

  • Yes, but you cannot receive an EIDL loan and a PPP loan for the same purpose. If you have already received an EIDL loan, the purpose of that loan cannot be included in your application for a PPP loan.

I don’t know if I will be eligible for a PPP loan because of affiliation rules. Should I apply? 

  • There’s no harm in applying unless you conclude that the payroll tax credit and payroll tax deferments are more (See below.) Notwithstanding the fact that the SBA may eventually issue rules waiving the application of the affiliation rules, there are cases where VC investment will not trigger the rules, and there is a sense that some lenders may be pragmatic and not inquire into affiliation status at loan origination. Be careful, however, to answer all loan application questions truthfully.

Employee Retention Credit (Section 2301)

What is this tax credit?

  • It provides a refundable credit against payroll taxes for 50% of wages paid by employers during the COVID-19 The credit is available to employers whose operations were fully or partially suspended due to a COVID-19-related shutdown order, or when gross receipts declined by more than 50 % when compared to the same quarter of 2019.

What wages are included in the credit?

  • The credit is based on qualified wages paid to the employee. For employers with greater than 100 full-time employees, qualified wages are wages paid to employees when they are not providing services due to the COVID-19 shutdown. For eligible employers with 100 or fewer full-time employees, all employee wages qualify for the credit. The credit is for the first $10,000 of compensation, including health benefits, paid to an eligible employee between March 13, 2020, through December 31, 2020.

Can I receive the retention credit if I take out a PPP loan?

  • If you take a PPP loan, you cannot also take the payroll tax credit. There is a question about whether employers can begin to claim the credit now since it will take some time to learn if they qualify for a PPP loan. The NVCA has asked the Treasury Department to permit a 60 day grace period to repay such taxes if employers elect to take the credit now and later receive a PPP loan.

Payroll Tax Deferral

What is covered?

  • The CARES Act defers the payment of payroll taxes due from the period beginning on March 27, 2020, until December 31, 2020. The 6.2% OASIS portion of payroll taxes incurred by employers is deferred. Half of the deferred taxes are due on December 31, 2021, with the remainder due on December 31, 2022.

Can I defer taxes if I take out a PPP loan?

  • The law says that you cannot defer taxes if you receive forgiveness of the PPP loan. There is a question about whether employers can begin to defer taxes now since it will take some time to learn if they qualify for a PPP loan. The NVCA has asked the Treasury Department to permit a 60-day grace period to pay such taxes if employers elect to defer now and later receive a PPP loan.

Additional Comments

    • Complete your payroll cost calculations, which will be used to calculate your loan amount (PPP) and be a component of your application for loan forgiveness (PPP).
    • Establish a mechanism for reporting of 2020 payroll costs to support a forgiveness request.
    • Establish separate bank account(s) and ledgers to capture other than payroll costs to support a forgiveness request and necessary for post lending audit to verify that funds were used appropriately and according to specifications
    • Begin building your objective written documentation of how your business has been impacted by COVID-19
    • If you have an opportunity to consult with a labor attorney, seek their assistance on whether to furlough or layoff employees if you’re leaning towards those actions. If you’re submitting a PPP loan and will be seeking forgiveness, you’ll generally be better off by furloughing employees prior to April 26 and rehiring them by June 30 to get full credit for them in your forgiveness application. There are, of course, other considerations you’ll want to consider between furloughs and layoffs. 
    • Consider speaking with business and health insurance brokers or the insurers themselves about premium or enrollment options that may work to your advantage. Business coverage may include catastrophic coverage or stop-loss provisions, and health insurers may have plans to retain furloughed employees for a time lowering your cost of deleting them from a plan and then adding them again when rehired. 
    • Reach out to lenders who’ll be the ones funding the loans as you may find lenders offering more than competitive terms, especially those entering the SBA loan theater for the first time. Although the SBA will be the conduit through which you apply for a loan, you’ll have the option of selecting a lender, and one may be more attractive to you than others.

Final Thoughts

Remember, we are here to help you. The experience of our Kranz CFOs can guide and assist you with all of the task items mentioned in the above section. Please contact us if you’re interested in a complimentary one hour CFO consultation on any of these issues. In addition, our entire team of senior accountants, managers, controllers, and analysts are ready to apply skills of their own to meet your accounting needs. With close to 25 years of supporting our clients on a remote-basis, we can do this. Together.


Women of Kranz | Spotlight on Andrea Tiller

Celebrating the Women of Kranz

March is Women’s History Month – at Kranz, we’re celebrating the outstanding women leaders on our team.

Andrea Tiller leads the Emerging Growth Practice at Kranz and brings experience as both a private company Startup CFO and public company CFO. She is a master of both technical and operational aspects of the CFO role.

What woman inspires you and why

There are so many! In life: Harriet Tubman, Golda Meir, Greta Thurnberg – probably the “Iron Lady of Israel” is at the top of my list. I met her when she toured the U.S. to raise money for Israel (and I named my cat Moshe Dayan). Golda Meir was a leader of strong character, who was known for her honesty and directness. She was a pathfinder as the first woman Prime Minister, but I love her even more for her development of a “kitchen cabinet” – a construct which I use to this day. Her life touches my heart.

What qualities make a great leader?

Courage, integrity, humility, optimism, transparency, collaboration, and respect.

How have you managed to be successful both professionally and personally?

Ha! I think my life is the perfect illustration of “when life knocks you down, get back up”! I think we sometimes forget that no one’s life is a Facebook post; we all screw up, fail, get knocked on our asses. It isn’t always easy to come back. Its often soul-crushing, painful, intimidating, and fearful. It often takes time. BUT YOU CAN DO IT! The next great opportunity is just around the corner, so rise to meet it.

What advice would you give the next generation of female leaders?

Find the intersection of what you are great at doing, how you can make the world a better place, and what gives you joy, and pursue it with passion and purpose.


Women of Kranz | Spotlight on Nancy Bush

Celebrating the Women of Kranz

March is Women’s History Month – at Kranz, we’re celebrating the outstanding women leaders on our team.

Nancy Bush, a CFO Consultant at Kranz, joined our team as a proven accounting and finance leader with experience at companies such as Anomali, Adaptive Insights, Fortinet, and ArcSight. Through the majority of her career, Nancy has served companies in the Silicon Valley. In her role as CFO Consultant at Kranz, she has continued to provide leadership and guidance as a member of our Emerging Growth CFO team.

What woman inspires you and why

Elizabeth I of England has always inspired me. She was educated, dedicated to her people, inspiring, and a great seeker of knowledge. And she had staying power.

What qualities make a great leader?

Empathy, integrity, the ability to inspire people, and to instill confidence in their abilities, are qualities of a great leader, that I strive to do every day. 

How have you managed to be successful both professionally and personally?

I played a lot of sports and grew up with four siblings. My parents had a high bar for us but were in no way prescriptive of what paths we chose. I grew up on a farm and was exposed to hands-on engineering, genetics, biology, and cash flow at an early stage of my life. Farming and playing sports require a lot of perseverance, communal labor, focus, and repetition. And you fail constantly. So I have a great deal of empathy for startups and love working with them to find ways to succeed and make cash last. We had lots of joy when something succeeded and, in general, prized laughter and fun. I was at my high school recently, and we were reminiscing about surviving our basketball coach for four years. He was firmly convinced that being mentally and physically prepared led to success. I think about that so often every day – am I prepared, and are my teams prepared? But my three brothers and my father taught me about moonshots. We did so many crazy things. Many of them failed, but the ones that worked were spectacular. Silicon Valley feels like that all over for me. A focus on moonshots and disruptions. For a farm girl from a small farm in mid-Georgia, I feel my life to date has been more than I ever expected, and I actively work to share that vision of reaching big and preparing with other women in the valley.

What advice would you give the next generation of female leaders?

Seek new paths and solutions. We are in a time of rapid change that needs new moonshot solutions and leadership. Don’t be afraid to strike out in a different direction. Find a good partner to share the experience with and provide support to each other. And don’t try to do it all. My support network is phenomenal and starts at home with my partner.

How Kranz is Flattening the Curve – Our Operational Readiness Response to Coronavirus

Daryl Dobrenz, CEO, Kranz

The COVID 19 virus outbreak and its impacts are changing daily. At Kranz, we have communicated our operational readiness to our clients. We are maintaining a “fully ready to serve” stance in this dynamic, fast-changing environment. For Kranz, we remotely service the majority of our clients today and have done so for many years. We are experts at this support model and we know that many companies are rapidly working to do the same.   In addition, we are committed to the safety of all Kranz employees during this time and are leaning heavily on our remote work model.

We are all digesting so much information at this time and businesses are preparing to weather the storm. Sequoia Capital recently shared the below perspective with Sequoia portfolio company founders and CEOs.


Coronavirus: The Black Swan of 2020

Here is a note that we sent to Sequoia founders and CEOs today to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the coronavirus.

Dear Founders & CEOs,

Coronavirus is the black swan of 2020. Some of you (and some of us) have already been personally impacted by the virus. We know the stress you are under and are here to help. With lives at risk, we hope that conditions improve as quickly as possible. In the interim, we should brace ourselves for turbulence and have a prepared mindset for the scenarios that may play out.

All of you have been inundated by suggestions for precautions to take around COVID-19 to protect the health and welfare of you, your employees, and your families. Like many, we have studied the available information and would be happy to share our point of view — please let us know if that is of interest. This note is about something else: ensuring the health of your business while dealing with potential business consequences of the spreading effects of the virus.

Unfortunately, because of Sequoia’s presence in many regions around the world, we are gaining first-hand knowledge of coronavirus’ effects on global business. As with all crises, there are some businesses that stand to benefit. However, many companies in frontline countries are facing challenges as a result of the virus outbreak, including:

  • Drop in business activity. Some companies have seen their growth rates drop sharply between December and February. Several companies that were on track are now at risk of missing their Q1–2020 plans as the effects of the virus ripple wider.
  • Supply chain disruptions. The unprecedented lockdown in China is directly impacting global supply chains. Hardware, direct-to-consumer, and retailing companies may need to find alternative suppliers. Pure software companies are less exposed to supply chain disruptions, but remain at risk due to cascading economic effects.
  • Curtailment of travel and canceled meetings. Many companies have banned all “non-essential” travel and some have banned all international travel. While travel companies are directly impacted, all companies that depend on in-person meetings to conduct sales, business development, or partnership discussions are being affected.

It will take considerable time — perhaps several quarters — before we can be confident that the virus has been contained. It will take even longer for the global economy to recover its footing. Some of you may experience softening demand; some of you may face supply challenges. While The Fed and other central banks can cut interest rates, monetary policy may prove a blunt tool in alleviating the economic ramifications of a global health crisis…

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SEC Pro Group Silicon Valley Q4 Meeting

As a sponsor for the SEC Pro Group Silicon Valley Chapter, we are thrilled to announce our next in person meeting will be held on November 26th at our Chapter Co-Sponsor Wilson Sonsini’s Palo Alto Office. We will have 30 minutes of networking with your peers prior to the meeting. Please note that the live broadcast is set to occur earlier in the week and we will therefore be hosting a delayed broadcast. We encourage you to bring your Investor Relations colleagues.



8:00 AM – 8:30 AM Networking and Breakfast

8:30 AM – 10:00 AM SEC Pro Group Presentation Align SEC Reporting with Investor Relations followed by a live group discussion.

10:00 AM – 10:30 AM Wrap-up and Networking

Presentation Details

During our Q4 meeting, panelists will discuss how to align SEC reporting with investor relations to create a consistent company message that will provide investors with the financial and nonfinancial data they want. They will also share more on effective collaboration between departments, non-GAAP considerations, and how to manage Reg G and Reg S-K.

After this meeting, you will be able to:

Provide examples of effective communication and collaboration with an investor relations team

Map the flow of information during the quarterly and year-end earnings

Describe how SEC guidance on non-GAAP reporting could impact the 10-Q/10-K reporting processes

Recognize how different companies approach non-GAAP reporting measures

Explain the significant disclosure requirements under REG G and Item 10(e) of REG S-K and their impacts on reporting

SEC Pro Group Presenters

The Q4 meeting will be moderated by Graig Harr, Senior Director, Finance & Assistant Corporate Controller, MSC Industrial Supply Co; and Charlotte Advisory Co-Chair, SEC Professionals Group.

Panelists include:

MaryCatherine Regan, Senior Director and Assistant Controller, Campbell Soup Company

Howard Weissman, Chief Accounting Officer and Corporate Controller, Extended Stay America, Inc.

Kevin Powers, Vice President of Investor Relations, CommScope

John Chironna, Vice President of Investor Relations and Treasurer, MSC Industrial Supply Co.

We look forward to you joining us!

Kranz’s CFOs, Andrea Tiller and Nancy Bush, will be featured on the How Women Lead – Corporate Board and C-Suite Webinar Series

Kranz’s CFOs, Andrea Tiller and Nancy Bush, will be featured on the How Women Lead – Corporate Board and C-Suite Webinar Series on October 30th, , 12 noon –  1pm“Deep Dive Into Interpreting Financial Statements for Board Members”.  Register for the webinar at:

Investor Insight: Blockchain Industry & Opportunities Briefing

Join us next week 10/15 – Exclusive Invitation for Investors who want to become more knowledgeable about Blockchain investing opportunities: Briefing for Investors on Blockchain: Asset-Backed Securities vs. Cryptocurrencies?*  Join a phenomenal line up of panelists and industry leaders: Dara Albright/EisnerAmper, Joshua Deems/Fidelity, Tyler-Perry Smith/Kranz & Associates, Daniel Chatelain/The BayPay Forum, Chris Lawlor/Tezos, Jane Lippenscott/Winklevoss Capital, Brett Noyes/Unbank Ventures, Imran Khan/Token Daily and Nicole DeMeo/Andra Capital. For an invite simply email

#investors #Blockchain #financial #blockchainbusiness ‪#disruptingfinance #securitytokens #crypto

Let’s Get Ready for the Boardroom Event!

We are pleased to share the “Let’s Get Ready for the Boardroom!” networking event co-hosted by our CRO, Christina Bui. This will be an evening of actionable content, high-level networking and an incredible view of SF at the Salesforce Tower on Thursday, September 12th 5:30PM – 7:30PM.

The Result: YOU are ready to sit on a corporate board and we will discuss the fundamentals of how to get there! The program will cover:

– Review of the Landscape

– Proxy Guideline Implications

– What You Can Do To Move the Needle

– How To Get On a Board

– Which Boards Are Right For You

– How To Get Board Ready.


San Francisco How Women Lead in the Boardroom Leadership Committee: Christina Bui, CRO at Kranz & Associates; Nicole DeMeo, Partner at Andra Capital & Advisor at BCW, Steve Lee, VP at CBRE, and Leigh Wasson, SVP at BNY Mellon Wealth Management.

Harness the Power of Data

Event Description

Join us for lunch, and learn how your company can benefit from harnessing the power of data co-hosted by Kranz & Associates and Banner Analytics.

Banner Analytics is the most powerful tool for workflow automations, data analytics and forecasting for CFO’s and finance executives. The tool integrates and pulls data from any source – CRM, accounting software, HR software, and anywhere else – and centralizes it into a single, uniform data warehouse. From there, Banner Analytics helps implement data automations and tools like Tableau to help companies improve performance and make better decisions. Join us for lunch, and learn how your company can benefit from harnessing the power of data.

Thursday, Aug 8, 2019

12pm-1:00PM PST

Mindspace San Francisco

575 Market Street, 4th Floor

San Francisco, CA 94105