Our Team


...utilized during high growth...The quality & dedication of their staff was excellent
read more
Keerti Melkote
Founder & CTO, Aruba Networks
... valued partner...have gone above and beyond time and time again
read more
Gary Swart
CEO, oDesk
...able to bring on a turn-key finance TEAM for the price of an individual contract CFO
read more
Rob Meinhardt
Co-founder & CEO, Kace Networks
...an outstanding job during our rapid growth & continues to provide excellent support
read more
Lane Bess
CEO, Palo Alto Networks
...the premiere CFO and financial services firm...has my highest recommendation
read more
Ron Conway
Special Investor, SV Angel Investor
...extremely pleased with the quality of service...recommend Kranz without hesitation
read more
John Jarve
Managing Director, Menlo Ventures
...provides diligent and reliable service.... I have complete confidence in the team
read more
Doug Knopper
Co-founder & Co-CEO, Freewheel

Read All Testimonials

Management Team

Deborah Kranz

650-854-4400, ext. 201

Deborah, founder of Kranz & Associates, is a seasoned financial executive with over 35 years of broad experience ranging from Global Fortune 100 Corporations with over $3 Billion in revenue to start-ups seeking funding. She has extensive experience in revenue recognition, M&A, strategic planning, fund raising, treasury, debt/contract negotiations, sales operations, manufacturing and international operations and has managed legal, information technology, human resources and facilities. Her industry experience includes hardware, software, services, life sciences, cleantech and venture capital firms.

Deborah's clients include Aruba Networks (IPO), Admob (acquired by Google), ArcSight (IPO), Kace Networks (acquired by Dell Computers), Rhapsody (acquired by Brocade), Rubric (Acquired by Broadbase), Latitude Communications (IPO), Luminate Software (acquired by EMC, Xros (acquired by Nortel), Pharsight (IPO), Traiana  (acquired by ICAP),  Aster Data Systems, software analytics of large data warehouses, Palo Alto Networks, firewall identity & control applications, Clearwell, an electronic discovery solution, LookOut, mobile security, Calera, CO2 clean power, and Kior, a biofuels company.

Deborah provides insight as interim CFO on best practices for positioning companies for high growth, leveraging resources for U.S. and international expansion, and cost effective solutions that are appropriate at each stage of the company while ensuring appropriate controls are in place for investor protection and compliance.  She has assisted 60+ companies in raising capital, complex revenue recognition issues, and IPO readiness. Deborah is an industry expert in debt financings; working with companies of all stages. She assists the management teams in establishing goals and measuring progress.

Prior to Kranz & Associates, Deborah worked 5+ years with incubator companies at Mayfield Fund and served as CFO of Interwest Partners.  She also held financial executive positions at 3Com handling rapid international expansion and manufacturing operations; Saga where she assisted in multiple acquisitions and Saga’s ultimate sale; and Syva, a Syntex/Varian start-up venture growing revenue to $110 million.  Deborah started her career with Ernst & Ernst (now Ernst & Young), and later migrated to KMPG which she left to join her audit client, Motorola in their Corporate office.

Deborah, who migrated from Chicago, has a B.S. in Accounting, is a CPA (inactive), and is a member of Financial Executive Institute. Her volunteer work has included National Charity League, Junior League of Palo Alto, and Peninsula Youth Theatre Board Member. In her free time she enjoys traveling to sunny places, (Maui & the Greek Islands are favorites), reading, theatre and gardening. 

back to top

Bud Austin

650-854-4400, ext. 202

Bud, a veteran CFO with over 35 years of financial experience, joined Kranz & Associates as a partner in 1995 to help shape what is today the premier financial outsourcing firm in Northern California and beyond. Bud's experience as a CFO includes multiple public offerings as well as several start-up companies.  He focuses on early stage technology companies including ecommerce, web and software companies, with a keen eye towards ensuring they are well positioned for extensive growth. 

At Kranz & Associates, Bud has been actively involved in: Yelp.com, a Web 2.0 social networking company that connects people to businesses, Freewheel Media, Inc., a digital video ad management and monetization company, Jaspersoft, an open source Business Intelligence Suite, MuleSource, an open source service oriented architecture, SocialText, a social software solution for the enterprise, Responsys, an on demand email marketing solution, Hyperic Corporation, an open source network management company (acquired by SpringSource), Gracenote, a digital entertainment company (acquired by Sony), and Preview Systems (IPO).

As interim CFO, Bud is responsible for all financial affairs from funding to IPO, which include; establishing policies and procedures allowing companies to scale, managing financial reporting, establishing and managing banking relationships, and assisting the management team in setting strategic goals and objectives. Bud has arranged over $100 million in venture/bank related financing for his companies in the past 15 years. He has extensive experience working with European and Asian companies as stand alone companies or as subsidiaries of US based companies.

Prior to Kranz & Associates, Bud developed his wealth of experience serving in the CFO position at Telemac Cellular, his first technology start-up, a developer of prepaid cellular software sold to Phillips Electronics in 1995, Morgan Graphics, a graphic arts distribution company and Landsing Corporation, a real estate syndication company, the first company to offer equity REIT's in the public market where Bud drove 5 of the company's sponsored IPO's. Landsing was Bud's first start-up, where as the 25th employee, he helped grow the company to over 500 employees nationwide.

Bud has a B.S. in Accounting and Finance. When he's not hunkered down working for his clients, Bud and his wife Jill (with whom he recently celebrated a 44th wedding anniversary) enjoy chasing little white objects around fields (golf) and controlled sliding down mountains in Tahoe (skiing) We suspect she lets him win at golf.

back to top

Matt Ackerman

650-854-4400, ext. 132

Matt has 25 years of experience in Silicon Valley with a variety of start-up technology companies in both the hardware and software sectors. His companies have been domestic and international, private and public, and both large and small. .

Prior to Kranz, Matt held a variety of Senior Financial Management positions at technology start-up companies in the areas of automotive, recruitment, gaming, online advertising, chips stacking and interconnect, loyalty marketing, and travel. Matt was the first financial executive at GetThere (formerly Internet Travel Network) where he helped lead the growth of the company from $.5M in revenue to over $15M and a successful IPO. Matt was an early employee at Conner Peripherals where he helped manage the growth of the company’s revenue from $100M to $2.4B producing storage solutions (hardware). He has been involved in raising equity, IPO’s, Strategic Investments and Mergers and Acquisitions.

 Matt is a native of Palo Alto and lives in Menlo Park. He received his B.S. in Accounting from the University of California at Berkeley and his MBA from theJohnson school at Cornell University. Matt is a big fan of the outdoors including fishing, hunting, harvesting mussels on the Half Moon Bay coast and hiking. Matt spends much of his spare time tending to his garden where both unusual and fragrant flowers are his favorites.


back to top

Shauna Barker

650-854-4400, ext. 318

Shauna Gillett Barker brings a wealth of financial and operations experience to her current role at Kranz & Associates. She has extensive corporate finance experience from over 20 years in strategic roles for leading public and private technology companies in Silicon Valley. She has led financing rounds with venture capital and private equity firms, and has taken several technology Companies public. She has also managed significant domestic and international M&A transactions. Her industry experience includes SAAS and services, hardware and manufacturing, semiconductors, and LED lighting.

Prior to Kranz & Associates, Barker was interim CFO at Tango Card, LLC a fast growing provider of Rewards as a Service. Barker previously served as CFO and VP of Operations for ResponseLink, LLC a leading medical emergency monitoring services firm. Prior to this, Barker was CFO at LED video display Company, Element Labs. She has also held a variety of key executive positions with global semiconductor manufacturer PMC-Sierra. While at PMC, she was responsible for implementing the requirements of Sarbanes Oxley, obtaining convertible debt financing, and managing several M&A transactions.


Barker began her career as an audit professional and CPA at Ernst & Young. She holds a B.A. in economics from UCSB, where she graduated Summa Cum Laude, and an M.B.A. from the Wharton School of Business. When she isn’t working or volunteering, she can often be found in Lake Tahoe enjoying the summer or charging down the slopes with her family in the winter. Shauna enjoys running, yoga and Pilates. She and her husband also love cheering for their two young daughters at swim meets, soccer and softball games.



back to top

Mike Barsotti

650-854-4400, ext. 210

Mike's 30+ years experience enables him to partner with CEO's of start-up companies to develop business plans, manage the day-to-day financial and administrative functions and drive their performance to meet their long term financial and operational objectives, achieve operating efficiency and maximize shareholder value working with companies from start-up pre-revenue to $20M plus public companies. 

During his years at Kranz, Mike utilized his financial leadership at clients such as Aptana (Ruby on Rails development environment), Cellfire (digital grocery and mobile coupons), Centrify (access directory solutions for securing heterogeneous systems and applications), CloudMade (tools to leverage OpenStreetMap data), Doostang (elite professional community helping access thousands of jobs), Sparkplay (MMO games), and UpMo (one-step career management tools). Mike has significant international experience, specifically in the UK, India & China, setting up subsidiaries and managing ongoing finance and administration operations.

Before joining the team, Mike held financial positions as the CFO of Apexon and Redwood Microsystems, VP of Finance at Avistar Communication Corporation and Koala Technologies, as well as Controller positions at The Ask Group, IBM/ROLM Systems Division;  and Imagic.  Earlier in his career he was Manager of Corporate Financial Planning at Alumax after starting his career at Arthur Andersen where he earned a CPA.

A San Francisco native, Mike received a B.S. Mechanical Engineering and his MBA from the University of California Berkeley. Mike is an avid sports fan with enthusiasm for college football (mostly USC), the NFL (49ers), MLB and auto racing; it's no wonder he likes these fast paced start-ups. You can also find him out playing tennis or hiking.

Diane Baxster

650-854-4400, ext. 123

Diane’s 30+ years’ of experience enables her to work with CEO's of various stage companies to develop business plans, establish and execute strategic direction, manage the day-to-day financial and administrative functions and drive their performance to meet their long term financial and operational objectives. She focuses on creating operating efficiencies, minimizing cost and maximizing shareholder value. She has a real talent for constructing successful exits through IPO’s and mergers/acquisitions

During her years in consulting, Diane utilized her financial and operational leadership at clients such as, Aggregate Knowledge (SAAS), ApplePie Capital (fintech), Scripted (internet editorial platform), CoachList (internet sports platform), Alopa Networks, (MSO software platform), OpenTV (consumer electronics), StarVox (telecommunications), OnStream (international semi-conductor & consumer electronics). Diane has successfully lead many of these companies through various funding rounds. She has extensive international experience establishing company subsidiaries, joint ventures, distribution channels and business development relationships.

Before consulting, Diane held the CFO position at Silistix (multinational software), Nurture (biotech, pharma, nutraceuticals, environmental), ETE Medical (muti-entity medical device manufacturing), USO (international non-profit). After starting her career at Ernst & Young where she earned her CPA, she joined large publicly traded companies as a financial analyst before getting the start-up bug. She was the 4th employee of National Guardian (security company) that grew revenue from $0 to $100 million in 2 years. As the Operations Controller, she was part of the IPO process.

An east coast native, Diane received a B.S. in Commerce (major in accounting) from Rider University graduating magna cum laude. She is die- hard New York Giants and Mets fan. At 6 am you will find her at the gym. She has also become addicted to Soulcycle


back to top

Susan Boehnlein

650-854-4400, ext. 230

Susan has over 20 years working in the venture capital industry in the Bay Area. She has experience in all of the life stages of Venture Capital Funds, from fundraising to wind down.

At Kranz and Associates, Susan is responsible for 17 venture funds and their general partners and management companies. Her clients are in the technology, communication and medical devices industries and have investments around the world. Prior to joining Kranz and Associates, Susan was with Granite Ventures in San Francisco. She began her career in public account working for PWC and Arthur Andersen. She is a California CPA.

Susan grew up in Louisiana and has a Bachelor of Science in Accounting from Louisiana State University. In her free time, she enjoys cooking for friends and family, gardening and traveling.

back to top


Greg Capitolo

650-854-4400, ext. 241

Greg has over two decades of experience as a financial executive and manager in global organizations focused on digital media, Internet applications, eCommerce, security, and enterprise software.  An expert at business modeling for content aggregation and community, he has raised capital through venture firms, secured debt financings, helped develop their business plans and positioned companies for sales.

At Kranz & Associates, Greg has worked with emerging growth companies including JiWire, a mobile audience media channel and advertising network; Xobni, the leading outlook plug-in; Red Tricycle, a newsletter and website for active parents; and Foodzie, an online marketplace for specialty foods, helping with fund raising and managing the financial area for these high growth organizations.

Prior to Kranz & Associates, he served as CFO for Zinio, Tectura, Certicom Corporation and Tumbleweed Communications.  He also served as VP of Finance at Identix and Director of Finance at Wind River Systems after working at KPMG.  He has built business plans to grow companies from $30M to $400M and been the point person for company acquisitions. 

A California native from San Francisco, Greg holds an MBA from the Amos Tuck School of Business Administration at Dartmouth College and a BS in Accounting from Santa Clara University. He is also a CPA (inactive).  When not at work, you can find him wading in rivers while fly fishing, although you will never hear him talk about the one that got away.  Nothing escapes him!  Besides coaching his companies, Greg spends his time coaching and cheering on his son's soccer team. 

back to top

Amy Fraiser

650-854-4400, ext. 186

Amy is an Inactive CPA that started her career in public accounting. She performed external audits for a variety of industries. After leaving public accounting, she went to ALLTEL Communications where she joined Internal Audit and performed financial and operational audits for ALLTEL Corporation and subsidiaries. She was then promoted as a manager of thirteen employees. After implementation of a successful project that saved the company over 2 million in cash flow the first month, she was asked to help develop the eCommerce Systems for ALLTEL Communications.

After 7 years at ALLTEL Communications, Amy moved to California from Arkansas to be the Director of Operations for the Western Region of Jackson Hewitt Tax Service. She helped small business owners grow and develop their business acting as a business consultant for the corporate office. She was responsible for 60 million in revenue and over 120 franchise owners. She had the largest growth in the company for 5 years.


Now, Amy has been in the staffing industry for 5 years specializing in Accounting and Finance recruiting. She works with all types of candidates and companies to staff for success.


back to top

Glenn Goelz

650-854-4400, ext. 247

Glenn is a seasoned financial executive with over 30 years of broad experience in fast-paced global software and technology companies, ranging from small venture-backed start-ups to publicly-held companies with over $1 billion in revenue. He has extensive international experience setting up and overseeing financial operations in over 15 countries, as well as working overseas in the UK.

At Kranz & Associates, Glenn's clients have included FireEye, a leading edge internet security company, Sonico.com, the third largest social networking company in Latin America, and Soladigm, a next generation green building solutions start-up venture, as well as Informatica, a leading enterprise data integration software company.

Prior to joining Kranz & Associates, Glenn served as the CFO at Cast Iron Systems, Nettaxi.com, and Simply Interactive, as well as serving as Vice President of Finance for Informatica and Business Objects, both publicly traded companies. At Pictra, Glenn served as Vice President of Finance & Operations.  He served as Worldwide Controller at Logitech and has held Financial Management roles at Silicon Graphics, Ungermann-Bass/Tandem Computers and Auspex Systems. Glenn started his career at Ernst & Young.

Glenn grew up in Philadelphia and is a graduate of Lehigh University. He is a Pennsylvania CPA (inactive) and his organizational memberships include Financial Executives International, Bay CFO, and the Financial Executives Networking Group.  When not taking care of business, he can be found pulling for the Dallas Cowboys, chasing a little white ball around a golf course or exploring his interest as an amateur wine maker.  A man of diverse interests, Glenn appeared in the movie "Taps" with Tom Cruise.  Today, he is a star with Kranz.

back to top

Jason Hollrah

650-854-4400, ext. 337

Jason is an experienced finance and accounting professional with 15 years of experience. He brings a wealth of knowledge working with both public and private entities in the technology sector. This experience gives him a superior understanding of Companies from early stage financing through initial public offerings. Jason’s expertise includes SEC filings, Forms S-1, S-3, S-4, 10-K, 10Q & 8-K, IPO preparation, M&A transaction support & technical accounting including software revenue recognition, SAAS, multiple-element arrangements, stock-based compensation, equity offerings & business combinations.

Prior to joining Kranz & Associates, Jason was a senior manager at Pricewaterhouse Coopers, LLP where he worked with a broad range of Companies from Series A round of financing, initial public offerings and public companies. Jason also was on tour in PwC’s national office where he assisted clients with complex revenue recognition, stock-based compensation, equity offerings and liability issues.

Jason was born and raised in Sonoma, California and graduated from the University of California, Davis and is a CPA (active) in California. He enjoys hiking and spending time outdoors with his family and visiting small wineries in the Sonoma Valley with his wife.

back to top

Freda Kong

650-854-4400, ext. 309

Freda is a high energy financial executive with successful start-up experience from early stage companies to late stage IPO exits. Freda's expertise includes audit and IPO preparedness, drafting S-1’s , operational accounting, management reporting, fundraising in addition to helping clients understand stock compensation and equity issues. Freda’s background also includes financial due diligence, merger and acquisitions of market-moving, monetizing technologies.

Freda is a native San Franciscan and graduated from Georgetown University with a Bachelor of Science in Accounting. Freda is a CPA and began her professional career as an auditor with PricewaterhouseCoopers in Washington, DC and San Jose. As an Audit Manager, Freda developed a specialization with venture-backed technology start-up clients and served the biotech, software and venture capital sectors. Freda's background offers extensive start-up experience as well as 2 successful initial public offerings on NASDAQ.

Prior to joining Kranz & Associates, Freda served as the Corporate Controller of TRX, Cutera (successful S-1 filing) and XDx. Freda also served as the Assistant Controller of Envivio (successful S-1 filing) and MeetChina.com. Freda also provided financial advisory services to Igenica and successfully negotiated and secured financing for Igenica.

When Freda is not thinking of financial statements or IPO’s, Freda enjoys TRX workouts, Bikram Yoga and skiing the black diamond with her ten-year old twins.  

back to top

Michael Kranz

650-854-4400, ext. 203

Mike, a financial executive with 38 years of senior executive financial experience, brings a wealth of knowledge and the unique combination of acting as CFO for numerous venture capital firms as well as international high tech start-ups in the valley.  This experience gives him a superior understanding of starts ups from both inside and out, and provides management teams with valuable insights and technical expertise.

Mike's experience working with over 20 venture capital firms spans from fund formation and set up, to managing the ongoing finance operations for venture funds.  His venture firm clients include Maples Investments, Angel Investors, Granite Global, Leapfrog Ventures, Dali Hook Partners, Dot-Edu, DFJ InCube Ventures & Sequoia Capital Liquidating Trusts. Additionally, Mike has been a key financial contributor acting as CFO for Kace Networks, Mimosa Systems, StumbleUpon, Playback Media and SiNett working with the Executive teams to ensure best practices.

Prior to joining Kranz & Associates, Mike was CFO of Ehrlich Rominger, where he completed a merger transaction before devoting himself full time to Kranz & Associates, the company he helped launch the creation of.  Mike began his career at the Chicago office of KPMG where he became a Senior Audit Manager and technician active in their National Peer Review and Healthcare Technical Training.  He relocated to California to start the audit practice as a partner at Frank Rimerman, a small local CPA firm that primarily specialized in taxes.

Mike was born and raised in the Windy City, graduated from the University of Illinois and is a CPA (inactive).  He has been an active leader in his community serving as both President and Treasurer of the Menlo Park Rotary as well as Chairman of the Finance Committee for the Rotary Foundation.  He is a "never say die," hard-core Bears and Cubs fan.   When he's not with his clients (or watching his teams lose), Michael enjoys exercising, reading Kindle books and family time with his wife and four children on Maui's beaches.  

back to top

Bob Murphy

650-854-4400, ext. 110

Bob is a veteran CFO with over 20 years experience working with venture backed software and communication companies. Bob has managed companies through the evolution from start-up to rapid revenue growth (two of his companies appeared on the INC 500’s fastest growing private companies) and on to a successful acquisition. He has extensive experience raising venture capital creating business plans, forecasting and budgeting, debt financing, and has a special focus on helping companies develop and define their business models and figure out key business drivers.

During his time at Kranz, Bob has been continuously working on fundraising activities, supporting due diligence and providing guidance to companies including Altus Learning, a video search and management system, & iCharts, interactive chart creation, HotChalk, learning management systems.

Bob’s past experience includes CFO for Five9, a leading SaaS provider of call-center software and he served as CFO for Ventaso, a sales and marketing software company, Savvis Communications, data centers and private networks and Access America, telecom services for the SMB market. He’s grown companies from sales of $1 MM with a few employees up to $50MM with over 500 employees.

Bob grew up in New Jersey and received his BA (in Philosophy) from Washington College and his MBA at UCLA. Bob began his career as a money manager in New York, before moving onto investment banking, where he managed the IPO’s for several emerging growth companies before getting the start-up bug. Bob is an avid tennis player, and always has a few books going, both fiction and non-fiction. Now that both children are in college, he hopes he can find his golf game.

back to top

Russ Lemelin

650-854-4400, ext. 305

Russ is a seasoned CFO with over 10 years of experience working with venture backed consumer Internet, online advertising and SaaS companies. He has successfully managed and advised companies through all stages of the start-up life cycle, from pre-revenue through rapid growth and ultimately, to successful acquisition.

Russ is a strong operator with a proven ability to execute both tactically and strategically. He has extensive experience in leading all aspects of finance and G&A, including raising venture capital, debt financing, forecasting and budgeting and corporate development.


Prior to Kranz, Russ was CFO of Extole, Inc., the leading SaaS provider of social marketing solutions for brands. Prior to joining Extole, Russ was CEO and CFO at TravelMuse. He is also the former interim CEO and CFO of SideStep. He joined SideStep at the “idea” stage and successfully built it into one of the Internet’s leading travel sites. Prior to SideStep, Russ oversaw corporate development at Komag, Inc. Russ began his career as a management constant with Ernst & Young’s Financial Advisory Services group. Russ holds a B.A. degree from CalPoly SLO and received an MBA and JD from University of San Diego.


When not with his clients, you can find Russ on a lacrosse field, coaching one of his three daughters.


back to top

Lourdes Rabelo-Spang

650-854-4400, ext. 206

Lourdes has 25 years of financial experience with companies ranging from multi-million dollar corporations to working with incubators through six years of growth and ultimate sale.  Her expertise in revenue recognition, sales operations, and international operations make her an invaluable asset for high growth companies. She is also well versed working on venture firms, an added plus for management teams. 

Lourdes has been working at Kranz & Associates 15 years. Her clients include Agitar Software which she worked on from inception to sale, El Dorado Ventures, Kace Networks (acquired by Dell), and is also responsible for training new staff.  Her longevity in financial consulting for many companies is invaluable to companies who need an expert in implementing systems, procedures and standards, including revenue recognition and sales operation practices, to help companies grow rapidly.

Prior to Kranz & Associates, she was a Financial Analyst for Kraft General Foods where she prepared the manufacturing budget, handled cost accounting, and headed the Process Improvement Team.  As a Senior Cost Analyst for Capri Sun, she supervised cost accounting, prepared manufacturing forecasts and assisted in the design and implementation of their McDonnel Douglas cost system.  At L.S.I. Sierra Electronic Division, Lourdes handled general accounting, Accounts Payable, Accountants Receivable, Collections, Payroll and staff training.

Lourdes' "claim to fame" is that she worked for Kranz & Associates before its formation.  Deborah hired her as a consultant to Mayfield portfolio companies that later became Kranz & Associates' clients.  She graduated from Cal State Hayward with a B.S. in Accounting. She was born in Cuba, is fluent in Spanish, and in her off-hours, she faithfully attends and volunteers for her son's sports activities of baseball, football and martial arts.

back to top